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The Trilojee Marketing Blog

Marketing Essentials for Entrepreneurs, from Entrepreneurs

Latest Posts

Big Challenges for Small Business: How to deal with them and grow

by The Trilojee Team, posted 9/19/2017

It’s not easy for small business owners, especially when you are faced with challenges you weren’t anticipating. It’s true that every owner enters a business aware of some of the challenges which he/she may have, however many are unexpected and if you don’t solve them quickly and effectively, your business can suffer.

Fortunately it’s not as bad as it seems since most challenges can be solved with good marketing, product improvement, and some critical thinking.

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7 Easy Ways to Build Up Your Customer Base

by The Trilojee Team, posted 9/17/2017

Customers are the most valuable element in any business and essential if you want to create sustainability. Without customers, improving efficiencies and finding ways to lower cost wouldn’t really matter. However, since every customer is unique and has different needs, it is your job to identify those needs and fulfill them!

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How to Attract more Customers without Spending a Dime

by The Trilojee Team, posted 9/5/2017

Customers are the most valuable and appreciated part of the business process. Unfortuantely without customers, it will increasingly become more difficult to keep your doors open and dream alive. However, in order to attract a steady flow of customers, you'll need to open your wallet and invest in a marketing campaign which will help you acquire new customers and ultimately, generate more profit.

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10 Ways to help you Prevent Startup Failure

by The Trilojee Team, posted 8/25/2017

Failure can be due to many factors, starting from untargeted customers, to financial problems or disorganization of the entrepreneur. However, failure is rarely the end of the world situation. On the contrary, even though it’s cliché to say that it is just part of the business process, it’s true. Failure makes us stronger, more prepared for business and most of all, it makes us experts in our field.

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5 Effective Tools to Aid in Driving Quality Traffic to your Website

by The Trilojee Team, posted 8/18/2017

In order for a website to function effectively and properly you need to consider the type of people you target or the quality of the traffic that is being driven to your website. Knowing your visitors or the targeted group of people on your website is the most crucial thing for the successfulness of your business.

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7 Instant Marketing Ideas for New Businesses with Limited Budgets

by The Trilojee Team, posted 8/9/2017

Marketing is crucial for every company regardless of the size, location or branch. Neglecting a good marketing strategy will be like throwing your company into an endless waste of time and money.

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Marketing: When a Smaller Target = Greater Results

by Nick D'Alessandro, posted 5/5/2017

If you’re an entrepreneur, you already know that reaching your target audience is crucial for building a successful business.

In addition to reaching your target audience, it seems that you’d also have a large audience in mind. After all, the bigger, the better when it comes to possibly increasing sales potential, right?

Not so fast.

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Marketing: When Should You Play it Safe?

by Nick D'Alessandro, posted 4/28/2017

As an entrepreneur, you already know how important consistent marketing is to grow your business.

We’re all willing to invest in the marketing activities that are familiar to us and that we’re comfortable with.

After all, we tell ourselves, any marketing is certainly better than none at all, right?

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The Evolution and Importance of a Marketing Plan

by Nick D'Alessandro, posted 4/21/2017

As entrepreneurs, we all like to take action by diving into various marketing activities that have the potential to increase our sales. After all, sales are the lifeline to our business and it will take a strong marketing effort to experience consistent growth. But what if there was a better way to maximize our time and money? Let's take a look at how a focused marketing plan can help you systematically and effectively grow your sales.

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How Do You Make Your Customers Feel?

by Nick D'Alessandro, posted 4/13/2017

As the face of your business, the way you make your customers feel when you interact with them is as important for the growth of your business as producing a great product or service. 

People won’t forget that you made them feel respected and valued. They’re more likely to be a repeat customer and to refer your services to others.

What I’ve learned

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