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The Trilojee Marketing Blog

Marketing Essentials for Entrepreneurs, from Entrepreneurs

Latest Posts

Marketing: When a Smaller Target = Greater Results

by Nick D'Alessandro, posted 5/5/2017

If you’re an entrepreneur, you already know that reaching your target audience is crucial for building a successful business.

In addition to reaching your target audience, it seems that you’d also have a large audience in mind. After all, the bigger, the better when it comes to possibly increasing sales potential, right?

Not so fast.

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Marketing: When Should You Play it Safe?

by Nick D'Alessandro, posted 4/28/2017

As an entrepreneur, you already know how important consistent marketing is to grow your business.

We’re all willing to invest in the marketing activities that are familiar to us and that we’re comfortable with.

After all, we tell ourselves, any marketing is certainly better than none at all, right?

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The Evolution and Importance of a Marketing Plan

by Nick D'Alessandro, posted 4/21/2017

As entrepreneurs, we all like to take action by diving into various marketing activities that have the potential to increase our sales. After all, sales are the lifeline to our business and it will take a strong marketing effort to experience consistent growth. But what if there was a better way to maximize our time and money? Let's take a look at how a focused marketing plan can help you systematically and effectively grow your sales.

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How Do You Make Your Customers Feel?

by Nick D'Alessandro, posted 4/13/2017

As the face of your business, the way you make your customers feel when you interact with them is as important for the growth of your business as producing a great product or service. 

People won’t forget that you made them feel respected and valued. They’re more likely to be a repeat customer and to refer your services to others.

What I’ve learned

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The 12 (other) Key Ingredients that Lead to Marketing Success

by Nick D'Alessandro, posted 4/7/2017

If you’re an entrepreneur who’s committed to growing your business, finding ways to strengthen your campaign should always be at the forefront of your mind.

Sometimes we get so caught up in the latest and greatest marketing tips, techniques, and strategies that we overlook the other elements that foster success.

The (other) ingredients

Below are the additional ingredients that you should incorporate into your overall plan to strengthen and complement your marketing efforts:

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The Other 80/20 Rule All Solopreneurs Should Know

by Nick D'Alessandro, posted 3/31/2017

If you’re a solopreneur, you probably already know how challenging it can become to effectively handle all of your daily tasks at times.

We’re required to wear many hats and quite often, we tend to gravitate to the activities with which we are most comfortable or at which we excel.

In order to put yourself in the best position to experience consistent sales growth, you should apply the 80/20 rule!

What’s the 80/20 rule?

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What to Do When Your Marketing isn’t Working

by Nick D'Alessandro, posted 3/23/2017

Do you ever feel deflated because your marketing efforts haven’t produced the results you were hoping for?

You’re not alone!

Even though many small entrepreneurs work very hard to get their businesses off the ground, efforts and resources often get wasted on ineffective marketing strategies or other activities that don’t have the ability to generate sales.

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What Should Come First: Great Marketing or a Great Product?

by Nick D'Alessandro, posted 3/16/2017

I can confidently say that most entrepreneurs work really hard at trying to produce a great product or service.

We are a passionate group that wants to help others, so some of us even obsess over perfecting our product.

When I launched my first product at, I was convinced that if I kept working on increasing the value of my product, the sales would follow.

Then I had a revelation!

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Are You a Struggling Solopreneur? Why and How to Hire a Freelancer

by Nick D'Alessandro, posted 3/9/2017

It comes as no surprise to a solopreneur that trying to manage and grow your business can seem overwhelming.

Managing and trying to grow your business can become a tricky catch-22, especially for solopreneurs with limited cash.

This means you’ll eventually need to tap into some resources.

What resources?

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10 Reasons Why Your Marketing isn’t Working

by Nick D'Alessandro, posted 3/2/2017

Everyone experiences those times as an entrepreneur when your business feels stagnant and you’re having trouble growing it.

You try different strategies to grow your business but nothing seems to be working well and you’re not sure why.

You can’t pinpoint what needs to change and you’re not even sure where to start.

It’s time to stop scratching your head and feeling puzzled!

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