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How to Go From Zero to Hero: How a Marketing Plan Drives Sales

How to Go From Zero to Hero: How a Marketing Plan Drives Sales
by Nick D'Alessandro, posted 10/21/2016


Are your sales lagging? Are you depleting your savings?

Don’t worry. There’s a solution. 

But, it starts with marketing. 

If you’re serious about your business and want to grow your sales, then you need to be just as serious about creating a marketing plan. 

Consider it a necessity and not an option for your business. Yes, it’s that important! 

You may be asking yourself, "Why is a marketing 'plan' so crucial"? 

First, let’s back up a moment and talk about “marketing”.

What is Marketing?

Success depends on a solid marketing strategy. 

Why do you need to understand marketing? Because failing to plan is planning to fail. 

I have a simple definition of marketing: 

A strategy or set of strategies used to make my ideal prospect aware that my business exists, and/or entice them to consider buying from me, now or in the future.    

Now that we have a good working definition, we can talk about why marketing is imperative. 

Why is Marketing so Crucial? 

The only real way to preserve your cash and grow your sales is through active and aggressive marketing. 

Sorry, the “build it and they will come” approach just doesn’t happen that often in the real world! 

You will need to shift into a higher marketing gear if you want to experience greater sales growth.

Sales growth is critical. 

Even the best business owners make mistakes. 

Having $ales revenue keeps you from having to constantly dip into your savings, which can quickly turn into a classic case of “throwing good money at a bad opportunity”! 

Plan to Succeed 

Quite simply, a marketing plan puts you in a better position to achieve higher sales growth. 

Performing random marketing activities is a good start, but it will never be as effective as developing a focused plan.   

Here’s why a marketing plan is so important: 

A marketing plan helps you to:

- Address and strengthen key areas of your business that are essential for success.

- Map out the best strategies that align with your business and sales goals. 

- Break down the critical tasks needed to implement strategies and put your plan in motion. 

- Track and measure the profitability of your marketing activities so that you are always investing your time and money on the strategies that are producing the best results. 

So, there you have it! 

If you’ve invested in starting a business, wouldn’t you want to employ the best methods to nurture it and see it flourish? 

Plan out your marketing to make better decisions for your business and achieve higher sales.


Wishing you much success!


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About the Author

Nick D’Alessandro is a small business strategist and founder at He is excited to share his 30 years of business experience by helping small business owners grow their business and fulfill their career purpose.

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