by Nick D'Alessandro, posted 11/11/2016
Entrepreneurs know that effective marketing is vital to the health of their business.
Unfortunately, the cost of a marketing campaign can be prohibitive.
To offset this, many businessmen and women assume that responsibility themselves.
Is this the best practice?
Be Intentional About Solid Marketing
Like many business owners, I am very involved in each aspect of the company. I am required to perform many tasks, including marketing.
Performing activities that have the potential to generate income is like producing oxygen for my business.
Neglecting that would be damaging.
Every entrepreneur and small business owner should be performing daily marketing activities in some form or another.
Unless, of course, you have enough sales and don’t want to grow!
Yes, it’s just that important!
Fortunately for entrepreneurs, the internet has made it easy to hire talented people to perform specific marketing tasks whenever needed.
Don’t Be Afraid to Get Some Help
I personally have had positive results utilizing sites like Upwork and LinkedIn.
They have enabled me to hire skilled individuals to take on some of the work when my own skills are better utilized elsewhere.
It’s easier and more affordable than ever to hire talented people to fulfill a specific marketing task for your business, such as copywriting, web design, video production, SEO, email automation, Pay Per Click campaigns, and others.
You might be asking yourself, “Why should I pay someone when I can "try" to do some or all of this myself?”
The Benefits of Outsourcing Your Marketing
Why is it so advantageous to hire talented people to cover some of the responsibilities for you?
Let’s break it down:
- Alleviate stress
If you’re trying to do everything yourself, at some juncture you are going to feel overwhelmed and discouraged.
It’s important to recognize that if you want to successfully grow your business, you’ll need help!
- Experts are called “experts” for a reason!
It is unrealistic, and possibly detrimental, to think that you are the most qualified person to perform every marketing activity.
Chances are, there’s an expert out there who can do a better job.
Think of it this way: If you don’t know the first thing about plumbing, what are you going to do when you discover you have leaky pipes?
You’ll call in a professional, right?
You wouldn’t risk the soundness of your home on your own limited abilities. It’s imperative that the job is done well.
Don’t risk the soundness of your business by trying to take on too much!
If you’re concerned about the cost, keep in mind that hiring an expert has the potential to accelerate your sales growth.
- Time is money!
An expert will be able to accomplish tasks in their field much more quickly than you could.
This frees you up to put your energy into the areas where your strengths lie. You can focus on production or perform more billable hours.
Find A Balance That Works
With all this being said, I am certainly not saying you should source out all of your marketing activities, especially if you excel in a certain area.
However, make sure the marketing tasks that you are performing yourself are producing a return on your investment. In other words, make sure it’s worth your while!
Implementing various strategies to build a strong marketing campaign can be likened to laying bricks.
One or two bricks don’t make a path, do they?
Like a bricklayer, methodically placing each brick, as you remain vigilant in your marketing practices, progress will happen incrementally.
Because your marketing campaign will require constant attention, you need to find other talented people to help you successfully lay all of these bricks!
Cultivating this kind of mindset will aid you in managing your marketing campaign and pave the way for long-term gain.
Wishing you much success!
About the Author
Nick D’Alessandro is a small business strategist and founder at Trilojeemarketing.com. He is excited to share his 30 years of business experience by helping small business owners grow their business and fulfill their career purpose.