by The Trilojee Team, posted 12/1/2017
Yes attracting people to your business is crucial but the conversion part that follows once you start driving people to your store should never be overlooked. In those moments, you must act like a pro and do everything in your power to turn those visitors into loyal and paying customers.
Luckily for you, there are some strategies and tactics which will help you succeed and increase your customer base. If you have decided to market your business by creating a website or selling online, then you’ve probably learned many ways to drive traffic to your website. Once your goal with driving enough people to your website is fulfilled, it time to think about how to engage those people and make them your faithful customer.
If I get hooked on a website or a product, I want full access and all the benefits that go along with it. You’ve probably noticed on many popular websites that they first ask you to register or signup and then they allow you to continue with their content. The same goes for your product and it could greatly help your business So, if your visitors want to know more about the exclusiveness of your product, hook them by presenting one catchy feature and then ask for a register in order to have full access to your exclusive info about that particular product. You can also offer a sample or free trial, it’s a win-win situation for both parties. This will allow you to capture and begin to nurture your leads.
Perform A/B Testing
After you’ve captured leads from your website and have built up your mailing list, you can begin to test what kind of subject lines and content works best. This is called A/B testing. You can split up your mailing list and send 25% of your mailing list to test email subject line “A” and 25% of your list can receive email subject line “B”. If subject line B’s open rate outperforms subject line A, then use subject line B for the remaining 50% of your mailing list. This same process can be applied to your click through rate after someone opens your email and you want to entice them to click on your link. Try using different content and link positioning to produce better results. This systematic process will help you to convert more leads into customer
Use the Testimonial
It’s true that many people use testimonials, but they don’t actually use them in the proper way. Testimonials such as “you’re great I love you, keep up the good work” are great, but they don’t always deliver the wanted message. On the other hand, more descriptive testimonials with a story in them can be so much more effective and productive. One proper testimonial is enough to deliver the right message to your visitors and such authentic stories and experiences are help to convince people that they’re making the right buying decision. For instance, when the fidget spinner got kids in a crazy frenzy, I’ve read and heard so many testimonials about how the spinner helped them with attention disorders. So many that I actually wanted to buy one for myself, just to see what the big fuss is. Long story short, we have all bought products based on other people’s positive opinions about it. Use your valuable testimonials on your website and on social media.
Address the Right People
When people are searching for something on the Internet, they use specific keywords which help them find what they’re looking for. To be more precise, aligning the right content with your prodict can help make your product more unique and more personal. If your product is strictly meant for people living in a certain area, then address those people. A great example of this would be for instance a healthy food store in Georgia- “Check out how many people from Georgia have improved their lifestyle”. By addressing only the people in Georgia, you immediately invite them to your store and get them interested in what you have to offer them.
Nobody wants to spend a second more than they need to on websites these days. Ok, we don’t mean this literally, however if a visitor sees that a website is taking time to load content or images, then there’s a chance they exit your website. This will increase your bounce rate which is a big no-no in the online world. As a matter of fact, big companies such as Amazon are investing great effort and money in order to make their websites extremely fast and more enjoyable for customers. Luckily for you, Google Page Speed can help you determine your website speed so if the results aren’t as you’ve expected, then you need to seriously consider fixing the problem.
The Power of Discounts
It’s in our nature to become impulsive once we hear the word discount. We end up buying things during discount season, and we realize that most of the things we’ve bought are actually just a good bargain rather than a necessity. Use this weakness in people to get them closer to your product. Make them anticipate discount season in order to seal the deal. A great promotion of a discount makes many visitors on your website actually try something from your store for the very first time.
Make Everything Simple and Available
When shopping online, most customers pay attention to the security factor. Are you a reliable seller? What are your return policy terms? What about your payment options? You should take everything into consideration once you start a business. People won’t bother at all if you make their shopping experience tedious or make them feel wary about buying from you. You need to simplify your website as much as you can, offer your visitors many perks and options and most importantly, have flexible return policy terms in order to gain trust. You can also deliver goods or products, in order to make their experience even more pleasant.
Check your Competition Once in a While
Your competition can be a great motivator. Their success means that yours is just around the corner so why not check their offers and value proposition once in a while? By doing so, you can easily step up your game and be even more unique and available to customers. See what works for them, check their website and the type of strategies they use- everything which will help you rise above any other competitor.
You really need to be creative, open-minded and most of all persistent when it comes to converting visitors into paying customers. If you are offering something of value and there’s a demand for it, the abovementioned tips will definitely help you convert more visitors into customers. This will increase your customer base, your mailing list and most importantly, you will enjoy more sales! All you need to do is play the game better.
Wishing you much success!