by The Trilojee Team, posted 1/24/2018
Blogging is huge right now and it’s not just because everyone is doing it, but also because it’s a proven strategy which drives people right to your business' door. In fact, blogging is a way to subtly engage already existing clients and attract new ones. This can only be done if you provide quality and interactive content for your customer. That’s the beauty of blogging, you can write about whatever you want, whenever you want and address whoever you see fit. If your blog is popular, you will drive more and more people to your website and once people see a reliable source in you, you’ll feel the result in your sales. Every business regardless of the size has an ambition to attract new clients and boost sales, but the reality is that this doesn’t come overnight. If you’ve always dreaded the pushy sales tactics and craved for a different approach towards sales, then blogging might be just right for your business.
Here are some ways which can help you use your blog to your advantage and improve your sales.
CONSISENCY IS EVERYTHING
If you want to be respected and gain trust from your readers, you need to be consistent when publishing your content. Usually 2 to 4 posts per week are just fine to engage your people in reading your blogs. However, if you believe that a certain number of blogs are a bit overwhelming for you, then reduce the number of published posts as you see fit. You can gradually increase the number but you’ll see how your audience reacts and decide whether or not you should publish more. As long as you’re posting quality content regularly, you don’t need to be concerned about the number of posts published weekly. Set realistic goals at the beginning, for instance posting one post every Tuesday, Thursday and Saturday and stick to your plan. The most important thing you need to have in mind is that your content must bring value to your readers so you can eventually convert those reads into sales.
USE YOUR PRODUCTS AS A REFFERENCE
Your blog should have one purpose only- to get your audience on board with your business idea. Your blog should be your own point of view about your specialty and shouldn’t be about how great your product is. If you stick to writing a post about something that is relevant and/or entertaining, then it’s a win-win situation. People love when someone is offering them a solution or a product which is useful for a certain situation. So, if you are blogging about the benefits of tea and you’re a proud owner of a small tea shop, then a few pictures and some tea recommendations from your store can be perfect to compliment your post. If your readers are engaged and interested, then it should be enough to briefly mention your store or business in your article.
USE THOSE SIDEBAR ADS TO PROMOTE YOUR PRODUCTS
You’ve probably noticed on every bigger bogging site that there are sidebars where companies advertise themselves. You can use that sidebar to advertise your free products and normally the ones that are paid. Even though sidebars might not always work, there are people who find value in such advertising and they might eventually become your loyal customers. These sidebar ads can be quite effective when you’re advertising something that you’re writing about. So, once your readers see the relevancy and begin to trust you, you can continue the communication via e-mail. You can start by offering some free or discounted products on the sidebar to entice your readers. If you can get them interested in your offering, it will become a habit for your readers to check your latest offerings and here you can include the paid ones as well.
BUILD TRUST IN YOUR READERS
If you want your readers to eventually buy something through your blog, you need to work on the trust factor. In other words, your blog should be authentic and of value so that your audience will want more. One of the first steps towards building trust in your readers is by offering them something new, something that no one else has exploited fully. The topics that you’ll choose depend on your expertise and the demand of your readers. If you notice that many readers are interested in a certain topic, why not break it down to smaller chunks in order to strengthen their understanding or interest in it. If you can make your readers trust your content, you can easily make them buy a product you recommend. That’s why blogging is not a piece of cake as some might imagine it to be, on the contrary, it requires great effort and preparation. Try to be as authentic and unique as you can, your reader will appreciate it. Don’t be afraid to experiment with topics even if some are controversial and difficult, they may be just what your readers want. Readers cherish honesty, boldness and quality so the proper thing to do is provide just that in your blog posts.
INCLUDE A CALL TO ACTION TO YOUR POSTS
A call to action is a great and inexpensive way to promote your products or services, without using the regular pushy sales tactics. For instance, when you are writing about something which is not directly connected to your product, you can use your related posts to engage your readers even more and get them interested in your products. So, the next time you post something on your blog, don’t forget to add your related product at the end of your article. If someone has got far enough to read the entire post, you can be sure that those people would be interested in your related products. People like it when everything is made simple and accessible for them and the mere fact that someone had suggested something that they may want, creates a better experience for your reader.
KEEP THOSE READERS ON YOUR BLOG
Once you’ve acquired enough readers over a period of time, you don’t want to lose them by any means. That means that you need to be creative and interesting enough so they will want to dig deeper into your other posts. You can manage to succeed if you link your post to other posts or offer something that your readers will find valuable. For instance, if you are writing about how healthy tea is, why not include another link which may interest them such as How to Make Delicious Homemade Iced Tea. Maybe after learning about the benefits of tea, your reader will crave one and open your other post. That means that the chance of them making a purchase from you has doubled. It’s a win-win situation for both parties- you will achieve your goal and your reader will finally find something on your blog that will keep them coming back.
There’s a reason why even the most successful companies are blogging these days. Blogging is beneficial not only for your brand, but also for your sales. Connecting with your customers via your blog is the most subtle and creative way to increasing your sales. The above-mentioned tactics may not increase your sales instantly, but they will surely pave your path towards a more profitable future. Go with the flow, be open-minded and most of all, be unique and have fun with your blog. This way, you and your readers will appreciate and find more value in your blog.
Wishing you much success!