by The Trilojee Team, posted 7/6/2018
Increasing the traffic on your website can be the most challenging and yet, the most exciting part of marketing your business. Consider it as a play, if the play is good many people will come to see the show, if it’s bad, well then it means you need to work on inventing new ways and ideas which will create a larger audience. Creativity is everything and you can start by using the Internet as a source for ideas and inspiration.
If you are stuck and have no idea where to start or how to get more people interested in your business, then here are some of the strategies which many businesses have found useful and effective:
- Post quality content at least 3 times per week
If you find your magical number for weekly posts, you’ll soon realize that your audience will patiently wait for your next post. Posting on a regular basis will remind your old audience that you’re worth paying attention to and attract new a audience to look into your blog.
- Respond to your commentators
Ignoring someone will only make you look unprofessional and unreliable. People want to connect with someone who cares and that someone is you! Answer to even the most disparaging comments with facts, empathy, and politeness.
- Peep into your competitor’s
Your competition can lead you to new ideas and strategies that work perfectly. See what their secret to success is, mime some of their actions and use their lessons as your guides. People imitate all the time and not because they lack ideas, but because they can benefit from it. Try it!
- Try to overpass your competitor
Imitation is good, miming is great, but uniqueness is perfect. If you have done a thorough and complete competitive analysis, you’ll know your competitor’s strengths and weaknesses. Use those strengths to guide you and their weaknesses to define you. Your unique trademark may be your competitor’s biggest weakness.
- Be present on networking events
Networking is a great way of introducing your website and promoting your brand in person. This type of communication can target numerous people to your website and soon the word will be spread.
- Guest Blogging
Being a guest blogger on websites can help you establish your brand better and faster. People will see your name more often and on different places which immediately draws the conclusion that you’re an expert, reliable and suitable to give advice to those in need.
- Allow guest blogging on your website
Offering opportunities to other bloggers to guest blog on your website is also a great advantage for your business. Guest bloggers will attract their target audience to your website and normally, they’ll share your link.
- Get in touch with an influencer
Influencers are huge right now and reaching out to one is a really smart move. Firstly, they will increase your reputation and secondly, many people look up to those influencers.
- Consider interviewing an influencer
The probability that the influencer will share such interview is enormous and that is what the purpose of these types of interviews is- to be shared so other people can see your business and connect with you.
- Be active on Q&A sites
There are many websites which are mainly used for people’s problems, dilemmas and doubts (such as Yahoo! Answers). Answer the questions where you can show your expertise and at the same time back it up with a supporting link leading to your website. This is a rather discrete and yet effective marketing strategy that even the biggest bloggers use.
- Leverage social media
This is normally a widely used marketing strategy because everyone addresses social media when in quest for something. Decide which platform suits your business best and make a weekly schedule for posting and sharing. People primarily connect with bloggers and influencers on social media- use this asset to your advantage.
- Consider social media ads
- Link your social media profiles with your website
Make sure that people can reach out to your website through your social media profiles, so add links and make it easier for people to visit your website through your social media profiles.
- Organize a giveaway contest through the social media
Whenever there is a giveaway, people go crazy over it, regardless if they need the gift in question or not. There’s something about the giveaway frenzy that make people click or tag like crazy. Those clicks and tags are valuable for your business and your website’s traffic.
- Offer discounts
Discounts are also a similar form of attracting new audience. Ask your followers to fill something out on your website, for instance give their e-mail address or ask for a like or share in order to spread the word about the discount and increase your mailing contact list.
- Conduct a poll or questionnaire
Polls and questionnaires may be dated marketing tactics but using them once in a while can drastically help you increase your website traffic. Asking people for opinion make them feel like they are part of some important decisions and for entrepreneurs, that’s a great way to collect e-mails and attract an audience.
- Take part in blogging communities
Blogging communities are an excellent way to promote your business and be heard and seen. You can use different communities and interact with other entrepreneurs.
- Consider using YouTube as well
Videos are becoming more and more popular by the day and that’s because people have less time to read and more time to watch a 2 min video. So, YouTube is great marketing tool simply because videos get featured on Google search engine as well.
- Post your content on social media
Whenever you publish something new and useful on your website, post it on the social media as well so more people can reach out and engage.
- Join and post in relevant social media groups
Posting quality content in social media groups and using appropriate hashtags can double your traffic within a week. There are groups which have extremely active members and those are the ones you would like to join in and post your content.
- Post only quality content
This article would be totally useless if your posts are irrelevant, dull, plain and boring. People want to hear something new, relevant, and unique. Try not to be yesterday’s news.
- Make your headlines appealing to people
You also need to bear in mind that people are drawn to catchy headlines. These types of headlines get more clicks and people are more engaged on websites which have interesting, eye-catching headlines.
- Pay attention to keywords
Quality keywords attract a quality audience. In addition, you will rank much better than your competition if you use long-tail keywords.
- Promote your content via e-mail
This doesn’t necessarily have to be your main focus, however it’s good to remind your readers that something new is on your website so it directs traffic there.
- Make a list of your most-read articles
These types of lists make people wonder why some articles are popular and of course, they click on such links.
- Make your articles more visual
Adding relevant and appealing images in your article, will attract even people who are not actually interested in your article. People who are drawn to articles that catch the eye.
- Consider paid search ads
If you’ve heard of Google AdWords, then you probably know that these types of ads work in a pay per click way. Yes you are paying for this traffic but it can increase your profit if you’re able to generate new sales.
- Promote product on social media
Advertising products on social media is a great way to get clicks on your website through your social media profiles.
- Offer a blogger free sample to promote your product
A little outside help is always welcome. A sincere review by a fellow blogger will attract his followers to your website and therefor increase your sales and traffic as well.
- Optimize your website’s speed
In order to get a lot of visitors and retain them, you need to make sure that your websites loads are equally fast on all browsers. Nobody wants to wait for ages, regardless of the content in question.
- Make sure your website is responsive
This means that once a person clicks and lands on your website, it’s your job to make their experience the most enjoyable and worth-while experience. That means a responsive and fast website, simple and easy design, and categories to easily find products.
- Host a webinar to reach out to your audience
It’s not only about finding new audience if you can’t retain your old one. Hosting a webinar will be a great way to drive traffic to your website by educating people on topics that you’re an expert in.
- Be a speaker on major events
This is a great way to distinguish yourself as an expert in your niche and create a brand from your website. Presenting your work on such speaking gigs will drive more people to your website than any other passive marketing strategy.
- Use popular or trending hashtags
If you write about a popular or trending topic the probability of attracting numerous readers is guaranteed.
- Participate in relevant forums
You only need to type your industry and add the word forum on the search engines and you can easily become a member and participate. Other people who are in your sphere will try to connect with you and you can easily strengthen your brand and reputation.
- Slack community is also a great way to go
If you want to find your target market, people from your industry and other experts, then Slack is the place to be. It’s like an enormous chat room where you can find your audience and participate in discussions.
- Thrive for viral content
It takes one quality, sustained and shared article to get you on the market. It’s worth the time and energy to invest in such content because the results are amazing- people coming back for more quality content on your website.
- Podcasts are huge nowadays
Podcasts can help you find loyal audience, so you may want to consider podcasts as part of your strategy.
- Leverage your mailing list
Using your valuable e-mail contacts for sending out newsletters and promotions may sound dated, but don’t underestimate the power of good, effective e-mail strategy.
- Don’t neglect your old posts
If you have good posts with many reads and quality content, then consider converting them into a PDF document or even a video. Repurposing relevant content may get you more attention and traffic.
- Get your customers in store to visit your website
If you have a brick and mortar business, remind your customers in store that your website is worth visiting and try to increase your website traffic through your foot traffic.
- Infographics are fun to share
Infographics help you visualize the main point of your article, using just the strongest points and cute visualization. Many people connect with infographics and they can result in inbound links.
- Inbound links for referral traffic
Links which refer to your site can be extremely helpful for attracting people and strengthening your brand.
- Remove bad inbound links
There are plenty of services to help you eliminate broken links which may be the reason your search ranks are low, such service is Ahrefs.
- Offer an e-book
Offering an e-book on your website can increase your mailing list, drive more people to your website and encourage more new visitors.
- Consider video marketing
Written articles are good, however it seems that people nowadays are more into watching video than they are into reading material. Consider using videos on your website and social pages.
- Use Analytics data to your advantage
Google Analytics will provide you with the needed information about who, when and how your audience is reaching out to you. Use that information to strengthen your strategy and focus on certain types of audience for best results.
- Use internal links
Incorporate your own old content into the new one. That means that you should offer links from your website which will cover your visitor’s crave to know about a certain topic.
- Follow your instincts
Whether you’re a born or created entrepreneur, never underestimate the power of following your gut. Pave your own path.
- Hire an SEO specialist to optimize your website
You don’t need to try every single strategy and hope for success. On the contrary, find the ones that work best for your business and incorporate them into your daily marketing routine.
Wishing you much success!