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31 Free SEO Tools to Boost Your Marketing

31 Free SEO Tools to Boost Your Marketing
by The Trilojee Team, posted 10/22/2018

If you truly want to drive more traffic to your website, then you need to understand and optimize your ranking in the organic search results. Meaning, when people type keywords associated to your business, you will want to be among the first results to appear in the search engines. Normally, this isn’t as simple as you might think, however it’s far from impossible. If you’re not super familiar with SEO and you’re an owner of an online business, then you might want to research the purpose behind SEO and its benefits. Your traffic depends on it and if you want more people landing on your website often, then it’s time to take some notes!

SEO or search engine optimization is the free and natural way of attracting people to your website. This includes using quality keywords, promoting quality content and promoting your website. Good SEO means that you’ll be constantly present on the engine result page and therefore invite people to read your content in the most natural, organic way. Knowing this, you can only imagine what SEO can do to your business and how important it is to drive quality traffic to your website. Optimizing your content is crucial and it’s vital to master SEO.

If you are a fast growing company, you can always hire professionals who will handle your SEO, but for those who are on a small budget, you’ll need to be more creative and resourceful when it comes to optimizing your content. By creative, we mean look for the most effective and helpful search engine optimization tools available; luckily for you, some of the best SEO tools are free.

These effective tools below will greatly help with your website traffic and online marketing. We will highlight some to get you started at the end of this article. For now, here are the 31 best SEO tools:

  1. Google AdWords Keyword Planner

Thanks to Google we have this amazing tool which gives you a thorough insight into the most popular keywords for a particular month (by location), the number of times that a keyword is being searched, and the competition for that keyword. It’s a free tool and you can easily see which keywords from your niche rank nicely and in that way you can easily optimize your content.

  1. Seobility

Seobility tool comes in handy when you want to check if everything’s ok with your website. For instance, if you have an error or problems optimizing your page, then Seobility will do a thorough check and find all the malfunctions with it. By correcting these errors you can easily make your page more functional and be able to optimize better.

  1. Yoast

Yoast is the perfect tool for optimizing your content before it gets published. Many writers work in WordPress and this SEO tool has many features when it comes to optimizing your content and making it SEO friendly. By using Yoast, you can create better content and most importantly, unique content which will appear among the first in the search engines.

  1. Google Analytics

If you want to get natural traffic, then you must know your target audience. For this purpose, Google Analytics is extremely useful and helps you get insights about your audience, thorough traffic statistics and so much more. Your audience influences your content, your usage of certain keywords, and the types of marketing you use. Luckily for you, Google Analytics will tell you exactly the type of people landing on your page.

  1. Copyscape

Keywords are crucial for good SEO, but unique and quality content is everything. Pages which rank the best on the engine search results page are the ones who differentiate themselves from the crowd. In this case you need Copyscape tool which is a handy tool for double-checking your content. You just need to enter the URL for a post and you will see if there is duplicate content online.

  1. Open Site Explorer

This amazing analysis tool by Moz will help you find damaging links, search for backlinks, analyze anchor text, and social activity. All in all, you will get very detailed information about your webpage and it will help you in ranking better on the search engine.

  1. Seed Keywords

Seed Keywords is a very practical and useful keyword tool that forms the basis of a long tail keyword search. Seed keywords are the ones which lead to other ideas or suggestions. Unlike other keyword tools, it lets your contact list create your keyword list as if they were performing the search.

  1. WooRank

Even though this tool isn’t entirely free to use, there’s still one free report per week which is just fine. How does WooRank work? By entering your page’s URL you can discover how SEO friendly your website is. It’s good to know if you’re on a good path and this research will give you the proper information.

  1. Ahrefs

If you want to look for lost links or want to have thorough insight into where the links are coming from, then Ahrefs is the right tool for you. You will get information about who is linking to you as well as your competitors.

  1. Google PageSpeed Insights

Another important thing for being among the first in the search results page, is the performance of your website. Google PageSpeed Insight will test the loading speed of your website for both mobile and desktop version. The loading time also matters for good SEO and this tool will give you a thorough check of your website’s performance.

  1. Keyword Clarity

This amazing tool is now making it easier to identify keyword clusters. It’s a free tool which helps you to manipulate keywords in order to form semantic groups and assign keywords to groups.

  1. Screaming Frog

Thanks to Screaming Frog SEO Spider you can now locally fetch key onsite elements for SEO and export them to Excel so you can use it as a base for SEO recommendations. It’s great for analyzing sites and reducing the work associated with it.

  1. Google Webmaster Tools

Google Webmaster tool is an amazing free toll which helps you optimize your website for search engine results. The only thing you need to do is sign in and start optimizing your site. It’s free and easy to use and it will help you rank better on Google’s search engine results.

  1. Remove’em

If your anchor text is at risk, this tool will identify the text’s diversity and the areas which are potentially at risk. Over-optimization means that your site can be penalized algorithmically for the anchor text so thanks to Remove’em you’ll get a report to identify this and stop it.

  1. SEOWorkers Analysis Tool

This tool offers you a detailed report and this tool also comes with some background information on SEO best practices. You can also check it out as a Firefox extension.

  1. MozBar

As soon as you click on MozBar, you will get a report about the website you’re visiting and you can also check it out as an extension for both Chrome and Firefox.

  1. SE Ranking

Sadly you can only enjoy the free trial for this tool, but it’s worth the money afterwards because it’s a complete tool for your everyday work. It’s software with all the needed tools such as website audit, competitors SEO/PPC research, rank checker and so much more.

  1. SERPs Rank Checker

As the name itself applies, this tool will come in handy in cases when you want to check your keywords’ rankings on Google and Yahoo. This is a very effective SEO tool since the importance of keywords in the search engine results page could vary based on the search of keywords at a certain period.

  1. Viral Mafia SEO Audit

This amazing free tool from Viral Mafia will help you get better insights, analyses and checkups for your own website. You can know if your SEO is good or you need an optimization on your content.

  1. Browseo

Thanks to this tool you can now see your website from a different angle- the way a search engine will see it and most importantly, you can get full insight into particular elements and the hierarchy you’ve given to those elements.

  1. Google Search Console

This tool provides a thorough analysis of the queries which bring visitors to your website, your position on a Google search, and your site’s impressions and clicks. What is amazing about this tool is that Google even alerts you by e-mail whenever there’s an issue on your site.

  1. KWFinder

Getting back to the keywords, this tool in particular is super-easy to use and an extremely useful keyword research tool for long-tail keyword ideas.

  1. LongTail Pro

This tool will be able to fetch the most wanted, profitable and best ranked keywords for your niche. It also helps you to calculate keyword competitiveness.

  1. Linkminer

Linkminer uses broken links and takes them to the next level. Using those link you’ll be able to make smarter decisions and faster as well. You will also be able to export links from a certain page and display link data next to each link on the page. There are many features from this tool which you can use for free.

  1. Search Simulator by Nightwatch

It simulates the search engine queries on Google and tracks and checks your competitor’s rankings as well as your own.

  1. SEO Chat

This keyword tool will come in handy for searching across the mail search engines such as Chrome, Firefox, Amazon and YouTube.

  1. QuickSprout Website Analyzer

It does a full analysis of your website which includes checking the speed of your website, links, SEO optimization, tags, and keywords. It even goes as far as checking the pages of your competitors.

  1. Ubersuggest

Another great tool for generating a great list of long tail keywords for you.

  1. Com

This is a Google snippet tool for copying, sharing and saving single snippet or multiple snippets in bulk.

  1. Schema Creator

You can even customize the way you want your search results to appear. By creating a custom code everything will be displayed on search pages exactly as you want, from events to reviews.

  1. SEO Quake

This is actually a browser extension and it allows you to see for SEO parameters on any webpage as well as export the data into a file.


This list highlights the most effective, free of charge and useful SEO tools which you can easily use in order to improve your marketing strategy. Some of these tools will help you with the keywords, some with the analysis for your website or your competitor’s and most importantly, all of these tools will help you improve your SEO and your ranking on the engine search results page. Organic and natural traffic is extremely important for your business because it means that you’re attracting the right people and offering quality content as well. All of these tools will help you master SEO and if others are perceiving value in what you offer, you will be rewarded greatly over time. If you have any favorite tool which you would like to recommend to us, feel free to share your story.

Here are the 5 most useful tools from the above list to get you started:

These five tools will be just enough to get your SEO optimization started. As you learn more and delve deeper into the world of SEO marketing, you can also explore some of the other tools mentioned to further improve your SEO efforts.

Wishing you much success!

Comments :

Rohit 1 years ago
Periodically, me and my team check for new posts in this writer’s circle Facebook group. One of the last suggestions mentioned INK. Taking a quick look at the INK for All homepage, it seems like an “all in one” type tool that does everything.