The Trilojee Marketing Blog

by The Trilojee Team, posted 10/22/2018

If you truly want to drive more traffic to your website, then you need to understand and optimize your ranking in the organic search results. Meaning, when people type keywords associated to your business, you will want to be among the first results to appear in the search engines.

by The Trilojee Team, posted 12/18/2017

When owning a small business, it all comes down to creativity, vision and organization. Even though it’s a small business, that doesn’t mean that you won’t need a budget to present your business in front of people and capture their attention. On the contrary, you have to work as if you’re building an empire to position yourself out there and get noticed. The way you market your business will later reflect on your customer base, sales and even branding.

by The Trilojee Team, posted 11/24/2017

Starting a new business can be a really exciting and adrenaline-driving experience. Especially if you’re doing something that you’re passionate about or you’ve fulfilled a career dream. Nevertheless, once the process of transitioning from an idea into an actual business starts, the challenges will begin to appear. You’ll inevitably end up trying to figure out where to spend your business budget most effectively and efficiently.

by The Trilojee Team, posted 9/26/2017

Of course it can work. Guerrilla marketing is a great idea, regardless of the size of the business, simply because it brings creativity to your campaign. As an owner, implementing fresh ideas is what you’ll need in order to attract new clients as well as retain your existing ones.

by The Trilojee Team, posted 9/5/2017

Customers are the most valuable and appreciated part of the business process. Unfortuantely without customers, it will increasingly become more difficult to keep your doors open and dream alive. However, in order to attract a steady flow of customers, you'll need to open your wallet and invest in a marketing campaign which will help you acquire new customers and ultimately, generate more profit.

by The Trilojee Team, posted 8/9/2017

Marketing is crucial for every company regardless of the size, location or branch. Neglecting a good marketing strategy will be like throwing your company into an endless waste of time and money.

by Nick D'Alessandro, posted 3/9/2017

It comes as no surprise to a solopreneur that trying to manage and grow your business can seem overwhelming.

Managing and trying to grow your business can become a tricky catch-22, especially for solopreneurs with limited cash.

This means you’ll eventually need to tap into some resources.

What resources?

by Nick D'Alessandro, posted 12/9/2016

When it comes to investing in marketing your small business, the old adage is true:

You have to invest money to make money.

What does that look like?

There are three main ways for a business to see significant growth:

1. Aggressive marketing
2. Partnerships
3. Through acquisition.

by Nick D'Alessandro, posted 10/21/2016

If you’ve been in the game for any length of time at all, you’ve probably already figured out that being an entrepreneur can be quite challenging.

Maybe you have a great idea that you’re fairly confident could help a lot of people, while also providing an income for yourself.