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The Trilojee Marketing Blog

Marketing Essentials for Entrepreneurs, from Entrepreneurs

Latest posts tagged on "Target Market"

Effective Methods to Identify and Meet Customer Needs

by The Trilojee Team, posted 1/3/2018

Whenever you start a business, the starting point is to fully understand what need or want you are satisfying. A particular product, service or even an innovation exists with one purpose only- to meet someone’s expectations or satisfy a need.

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7 Easy Ways to Build Up Your Customer Base

by The Trilojee Team, posted 9/17/2017

Customers are the most valuable element in any business and essential if you want to create sustainability. Without customers, improving efficiencies and finding ways to lower cost wouldn’t really matter. However, since every customer is unique and has different needs, it is your job to identify those needs and fulfill them!

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5 Effective Tools to Aid in Driving Quality Traffic to your Website

by The Trilojee Team, posted 8/18/2017

In order for a website to function effectively and properly you need to consider the type of people you target or the quality of the traffic that is being driven to your website. Knowing your visitors or the targeted group of people on your website is the most crucial thing for the successfulness of your business.

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Selling to the “B2S” Market (Business to Solopreneur)

by Nick D'Alessandro, posted 2/10/2017

As I was building my business and trying to crystallize who my ideal audience would be, I found myself hesitant about categorizing my customer in the “B2B” segment.

Yes, I was selling a product to businesses, but it really felt like I was selling more to a consumer.

Hence, the birth of a new category, the “B2S” or Business to Solopreneur market.

What’s the B2S market all about?

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Identifying Your Audience: The Target Market Trap

by Nick D'Alessandro, posted 12/16/2016

Whether you’re just starting out or you’ve been in business for a while, no doubt one of your top priorities has been zeroing in on your target market.

You’re probably aware that the more you define those who are most likely to purchase your product or service, the more your business will grow and your customer acquisition cost will shrink.

But wait!

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